Helen smiling on the beach in a white eyelet top
the it girl

Helen

Teen Lifestyle & GRWM Creator

Helen is a teen lifestyle creator known for her aesthetic, relatable GRWM content, school routines, fashion hauls, and bedroom decor. Her organic, highly engaged Gen Z audience looks to her for style inspiration and daily motivation.

Instagram @the.it.girl.helen  ·  TikTok @theitgirlhelen
Follow on Instagram Watch on TikTok
By the numbers
95K+Followers
+50.3%90-Day Growth
9.5M+Viral Reach
336K+Top Post Likes

Audience

  • 88% Female / 12% Male
  • Age 13–17: 28.1%
  • Age 18–24: 31.8%
  • Age 25–34: 26.4%
  • Top Market: United States (24.9%)
  • Global: US, India, Algeria, Morocco, Indonesia

Partnerships

  • Dedicated Reel / TikTok Integration
  • Natural Routine Feature
  • Instagram Story Sequence with Direct Links
  • UGC Content for Brand-Owned Channels
  • Gifted PR Partnerships for Aligned Aesthetics
Top performance

Highlights — last 180 days

PostReachLikesSavesShares
"Time to lock in" (School Routine)2.6M294.3K18.7K12.1K
"Happy Monday!" (Homework with Me)2.0M219.0K14.2K9.8K
"After school routine!" (Lifestyle/GRWM)1.9M336.7K21.4K15.3K
"Get ready with me!" (Summer GRWM)1.6M175.5K11.8K8.2K
Live from TikTok

Latest from @theitgirlhelen

@theitgirlhelen on TikTok
For brands

Let's build something her audience will love

Dedicated Reels, natural routine features, Story sequences with direct links, and UGC for your channels. Download the media kit or reach out directly.

Download the media kit Email partnership

partnership@theitgirlhelen.com